Studio

A MINOR THREAD is a design practice based in Singapore that works on commercial and independent projects. We utilise design as an instrument to effect positive change through the creation of commercial, cultural and emotional values. We believe the fundamental purpose of design is for the betterment of life and to remind us about beauty.

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Brand Identity:
Naming & Positioning
Logotype & Brandmark
Identity System
Brand Guideline
Corporate Stationery
Visual Communication:
Creative Direction
Art Direction
Illustration & Infographic
Exhibition Design
Signage & Wayfinding
Graphic Design:
Book Design
Editorial Design
Packaging
Poster
Printed Matter
Digital:
Website Design
App & User Interface