• Art Direction
  • Visual Identity

Porcelain & Craft Festival is an annual festival by Supermama that seeks to showcase porcelain and craft. The design direction is based on the various definitions of Composition, expressed across the festival collaterals, photography and video.

A piece of porcelain, ceramic and craft is composed of different materials through different processes by different people. The colour palette takes inspiration from the fundamental materials to composite a piece of porcelain, ceramic and craft (stone, clay, wood), it seeks to evokes the sense of earth, where all craft is composed from.