KOBO

  • Brand Identity
  • Logo

Originally conceived as a material lab, KOBO is a contemporary crafts brand that creates products that are a collaboration between a team of expert craftsmen from Japan and a select group of international designers.

The design of the logo is informed by the idea that raw materials (wood, metal, paper) is commonly exported in the form of blocks and sheets, combined with the impression of the rigour of a workshop. The elements of the logo forms the building blocks of the brand identity, permutating to the packaging format and labels.