• Brand Identity
  • Logo
  • Naming

We conceptualised from the ground up the Branding, Naming and Identity for smoothie and bowl bar, JUJU. The name derives itself from the word juice, and nods to connotation of good vibes from nature that is essential for the everyday. The identity uses a design language of bold silhouettes of fresh fruits and vegetables and is able to grow as the menu changes with time — reflecting a constant visual freshness, giving the feeling of a living garden.